Which of the following is an example of qualitative data?

• A. Interview transcripts about experiences.
• B. Reaction time data.
• C. Test scores.
• D. Survey with 5-point scale.

Answer: (A)

Qualitative data are descriptive, non-numeric information that captures meanings, experiences, and perceptions. An interview transcript consists of words produced by participants, which researchers analyze to identify themes, interpretations, and deeper insights rather than counting or measuring. In contrast, reaction time measurements are numeric, test scores are numerical, and a survey with a five-point scale assigns numbers to responses, all of which are quantitative data. Therefore, interview transcripts about experiences best illustrate qualitative data.